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ater heaters have become a major product of domestic water heaters, with a market share of 80% in some Southeast Asian countries such as Europe, America, Malaysia and Singapore. The domestic start was relatively late, mainly limited by many factors, which once hindered the development of the market. However, in recent years, whether it is the use of electricity environment, infrastructure or consumer acceptance has reached a new height. If the current traditional How big is the market for electric water heaters, so how big is the future hot water heater market!

With the rapid development of domestic electric water heaters, the most popular ones in the future must be the two types of water heaters, the quick-heating and the instant-heating. From the new products released by the major water heater brands of AWE (China Home Appliances and Consumer Electronics Expo) in 2018, the appearance is more personalized, the volume is smaller, the function is more intelligent, and the product is heated more quickly. The more energy-efficient, compact, faster heating and more intelligent instant electric water heaters are undoubtedly in line with the future development needs of electric water heaters, so they have broad development prospects.

In recent years, the instant market share and the overall market share of electric water heaters have grown at an average rate and have grown steadily. And as the thermal technology becomes more and more mature, the production cost is further reduced, and the product price is also declining. According to the latest Tmall data, the price range of 500-1400 yuan accounts for 50% of online sales, and the price range of 1400 yuan or more only accounts for 25%. As a mid-to-high-end brand in the hot industry, Otlan, which has rich experience in market operation, once had a market share of 40%, while online only accounted for 7% of the market. Explain that there are more marketing ideas that need to be changed, and there are more hot markets that need to be expanded.
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